Every business advisor has felt the same friction over and over during the early stages of selling a business: long diligence request lists, questions that seem completely unrelated to whether a buyer will actually make an offer, and a process that drags on longer than it needs to.
It’s a fair complaint, and it’s shaped how we built our own process.
This post is a look inside how Teamshares evaluates a business before we sign a letter of intent: what we ask for, what we deliberately don’t ask for, and the reasoning that sits behind both.
We’re calling this stage valuation rather than “diligence” on purpose: diligence is what happens after an LOI is signed, when our financial due diligence (FDD) team takes a business and evaluates its financials in depth on a standalone basis. Before that, our job is narrower: figure out whether we want this business, and what we’re willing to pay for it.
The two questions behind every request
Before we ask an advisor or owner for anything, we run it through two questions:
- Will this change whether we pursue the business or pass on it?
- Will this change the price we’re willing to pay?
If the honest answer to both is no, we don’t ask the question. That discipline matters more than it sounds like, because we know that at any given time we’re one of many buyers competing for an advisor’s attention and an owner’s patience.
From my experience, a lot of common questions at this point just aren’t relevant yet.
A question about which accounting software a company uses, for example, doesn’t tell us anything critical pre-LOI:
QuickBooks Online? Sage? NetSuite?
They’re all fine with us. What we actually want to know at this point is the capability behind the system: is it good enough that we won’t need to invest heavily in cleaning it up post-close?
The answer to that question might impact the offer we put together. The specific software won’t.
Three principles that guide what we ask for
We source 15,000+ acquisition opportunities each year. We don’t evaluate all of those in depth, but we’ve seen a lot of businesses for sale.
With every business we’re interested in acquiring, we use three key principles to guide our process:
1. We’re one of many buyers, so we protect the owner and advisor’s time
Every question we ask costs both of them time, and time is a finite resource. Owners are still running their businesses day to day, and most of the owners we work with aren’t sitting on a finance team that can turn around bespoke reports on request. Advisors are juggling a dozen potential buyers and requests.
Both are busy, and we’d rather respect their time and save our asks for the things that actually move the opportunity forward. We don’t burden the individuals involved unnecessarily.
Once an LOI is signed and both sides are committed, there’s plenty of time to ask additional questions and dive deeper where needed.
2. We calibrate to how sophisticated the business’s own reporting already is
We’ve looked at businesses across nearly every industry and every level of financial maturity, from paper-based books and a single annual close, to fully staffed accounting functions with clean monthly financials.
Asking a business with basic reporting or paper books to produce private equity-grade documentation isn’t diligence. It’s unnecessary friction, and often the information genuinely doesn’t exist yet in a form anyone could easily hand over.
Since we’ve seen pretty much everything, our tolerance for these situations is higher than most buyers. We’ve solved for all kinds of unusual situations before. The businesses we buy don’t get less attractive to us because their books are simple. We just ask questions sized to match what’s actually there.
3. We ask what’s needed to validate the story we’re hearing, not to re-litigate it
Financials are only useful to us to the extent we trust they reflect what’s really happening in the business.
So we test the numbers against the story:
- Does this revenue trend make sense for the industry?
- Does the explanation for a swing in EBITDA actually hold up against the line items?
- Do we understand how the business makes money well enough that the qualitative story and the quantitative results line up?
- Can the team keep the business running without the owner? And can what the owner personally does be handed off to someone else?
When things don’t line up or make sense, that’s when we ask more questions. We’re not suspicious by default, but a big mismatch between the quantitative financials and the qualitative stories and anecdotes we’re hearing can change our level of confidence. That usually gets reflected in the price we’re willing to pay.
The more complicated the business — more SKUs, more locations, more moving parts in how revenue and margin are generated — the more this last principle drives additional questions. A single-location restaurant rarely needs this kind of scrutiny. A distribution business with tens of thousands of SKUs and layered supplier and customer contracts usually does.
The things we always need to properly evaluate a business
Even with this intentional approach, there’s a core set of things we need to understand about every business we evaluate. These aren’t nice-to-haves. They relate directly to the two questions we started with: will this change whether we pursue the deal, and will it change the price we’re willing to pay.
1. How the business makes money, and how resilient it is to a transition
Before anything else, we need to understand the actual mechanics of the business: what it sells, who it sells to, and why customers keep paying for it. From there, we’re gauging its resilience: if the ownership and operating team changed hands tomorrow, would the business keep performing at its current financial profile, or would something break?
A business that’s more resilient is worth more to us than one that’s only working because of how things happen to be run today.
2. Owner and family involvement, and what it takes to transition them out
Owner-operated businesses almost always have some set of responsibilities that live in the owner’s head, or that get done by a family member in a way that’s never been formalized. We need to know what those responsibilities actually are, who’s doing them today, and how hard it will be to hand them off to someone else after closing.
An owner who mostly signs checks and provides direction means a very different transition than one who’s still responsible for driving new business, pricing jobs, and managing key suppliers.
3. A clear-eyed view of the existing team
We want to understand who’s doing what across the organization, not just on paper but in practice. This is related to the above, because it helps us spot where the real gaps will be once the owner steps back. A strong team that’s been carrying most of the business is a good sign. A thin team that’s been leaning heavily on the owner isn’t always a dealbreaker, but it’s something we need to plan for as we think about how we’d structure an LOI.
4. Customer concentration
We look closely at how revenue is spread across the customer base. Customer concentration shows up in two ways that matter to us: it can mean less pricing power if a handful of customers have real leverage over the relationship, and it can mean outsized exposure if any one of them decided to walk.
We’re not looking for a perfectly diversified book. Plenty of great businesses have a few large, long-standing relationships. We want to understand what’s driving that concentration and how sticky those relationships actually are.
5. Risks inherent to the industry
Every industry carries its own set of structural risks, whether that’s tariff exposure, licensing and expertise requirements, regulatory shifts, or something else specific to how that business competes. Since we’re mostly industry-agnostic, we see businesses from across the whole spectrum.
We want to know what those risks are for this business’s industry specifically, and how the business has weathered them historically, so we’re pricing the deal in a way that makes sense.
Two ways this plays out in practice
These principles and questions have helped us build a system that enables us to efficiently evaluate whether a business is a good fit for our model. Here are two opposite examples showing what they look like in the real world:
A tone change after an owner meeting
One of the earliest companies we evaluated in the $3–5M EBITDA range is a great example. Ahead of signing an LOI, our team met the ownership and management group in person.
That meeting changed the tenor of the conversation for both sides: we met the people who would actually be running the business after close, got comfortable with the team, and the conversation shifted from “can we justify this price with the numbers” to “how do we make the numbers work to get this done.”
Here’s the key takeaway: we didn’t actually get a bunch of new data points or financial insights in that meeting. It was the human element that had the big impact: hearing how the management team talked about the business— and seeing no gaps between that and what we’d already reviewed — that drove up our enthusiasm.
It’s not an exaggeration to say that kind of confidence and enthusiasm directly impacts how we price an opportunity.
An unexplained disconnect leads to a pass
When things go wrong, it’s often due to a mismatch between the story and the numbers.
Earlier this year, we passed on a distribution business with a strong brand, solid financials, and a genuinely knowledgeable owner who could speak fluently to costs, pricing, and operations.
But when we compared those answers against gross margin and line-item detail, the two didn’t reconcile. And the business wasn’t able to produce the underlying support (like audit or inspection records) to close the gap.
To be clear, that kind of disconnect is different from a business simply being unsophisticated. When we see a disconnect, it’s a reason to ask more questions. If those questions can’t be answered or if the answers don’t make sense, then it’s a potential reason to walk.
We’re very comfortable with risk that comes from a business being small, informal, or imperfectly documented. We’ve bought 90+ small and medium-sized businesses since 2019, and none of them were perfect. But we’re far less comfortable when risk comes from a story that doesn’t hold up under its own numbers.
Why this should matter to the advisor sitting across from us
Over the years, we’ve gotten pushback both ways: some advisors think we ask too much, others think we move too fast to have really done our homework. Both reactions usually come down to the same underlying question: is our process actually calibrated to this business, or are we running a generic playbook?
A few things worth knowing if you’re weighing whether to bring us a listing:
- We’re diligent about respecting your time and moving things forward toward a decision to pursue an acquisition, a firmer price, or both. We’re not collecting information for its own sake, and we actively try to keep our own internal stakeholders (closings, finance, transitions) from tacking on requests that don’t meet that bar.
- We’re quick in valuation, but that isn’t the same as being careless. We move fast because we’ve already done the work to identify what we need to evaluate an opportunity.
- We size our requests to the business, not to a template. A business that’s never had more than an annual close from a bookkeeper isn’t going to get a data room style request list from us. It’s not a fit, and overwhelming a seller (or their advisor) won’t help move the process forward.
How our risk tolerance compares to other buyers
Understanding how we think about risk is easier in contrast with the other buyers competing for the same listings:
| Buyer type | What they're evaluating risk against | Where their questions concentrate |
|---|---|---|
| Private equity | A return that has to materialize within a fund's fixed life. Can the business absorb the pressure needed to hit their exit timeline? | Deep diligence validating a specific growth thesis |
| Strategic acquirers | Integration risk: will this add-on cleanly or cause cannibalization? | Industry fit, geography, and customer overlap with what they already operate |
| Individual searchers / self-funded buyers | Personal risk: this is the one business they'll run, so it needs to fit across every axis | Whether they can personally step in and lead the team, and whether they’ll be able to get financing for it |
| Teamshares | Whether the business fits our model and whether we can confidently transition and operate it long-term | Whether the financials match how the business actually makes money, whether the team is strong, and what the owner is responsible for |
Continuing to learn and evolve
One of our core values as a company is “Make Things Better.” That’s not just a statement on a wall somewhere: it’s something we genuinely try to live out as a team. One impact of that philosophy is that our processes are always evolving. There’s always more to learn.
I joined Teamshares in early 2022, and I’ve seen our valuation and diligence processes change a lot. But the underlying framework hasn’t changed. We’re still filtering every request through the same two questions we started with, even though we’re often looking at more complex businesses today.
If you’re an advisor working with owner-operated businesses, or if you’re a selling owner yourself, these are the principles we use to evaluate opportunities, well before you see an LOI.
Call us crazy, but we’d like to make your job as easy as possible, while still making sure we get the information we need to make a confident decision.
Have a listing you think might be a fit? Let us know about it here. We’d love to take a look and give you a quick response on whether it’s something we’d like to explore more with you.